Key Outcomes
120+
insurance agencies onboarded to the platform
150+
branded websites launched via the theme creator
<30 days
to launch, down from 10+ weeks
10+ hrs
saved per agency each week on marketing ops
9,500+
videos scored with instant performance feedback
Overview
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Industry: Insurance Marketing / MarTech / SaaS
- •
Platform: Web-based marketing platform
- •
Users: Insurance agencies, agency owners, marketing teams
- •
Stack: Next.js · Node.js · AI / LLM · Dashboards · Scheduling
Background
Coverage Creatives is the insurance marketing agency built to grow with its clients, offering end-to-end digital marketing, websites, branding, content, video, SEO, and ads, tailored specifically to insurance agencies.
Most agencies stitch their marketing together from separate vendors and disconnected tools: one service for the website, another for social content, another for analytics, with no single system to run it all. That fragmentation makes campaigns slow to launch and hard to measure.
Ownex Labs partnered with Coverage Creatives to build core parts of the platform, the website theme creator, unified marketing dashboard, social post scheduler, and video scoring tool, so agencies get a branded site and a connected marketing workflow inside one system.
- •Let agencies build and customize branded websites without code
- •Bring campaigns, content, and analytics into one dashboard
- •Streamline social content planning and scheduling
- •Give agencies instant, data-backed feedback on their videos
Ownex Labs built core modules of the platform that turn fragmented agency marketing into one connected system.
The Challenge
Business Challenges
- Insurance agencies rely on fragmented vendors for websites, content, and ads
- Slow, generic website launches that fail to reflect each agency’s brand
- No single place to monitor campaigns and measure performance
- Content and video quality vary with no consistent feedback loop
Operational Pain Points
- Website changes required developers or external vendors
- Social content planned and scheduled across disconnected tools
- Campaign data scattered across platforms with manual reporting
- No structured way to judge whether a video would perform
Technical Challenges
- Building a no-code theme creator flexible enough for many agency brands
- Designing a unified dashboard that aggregates multi-channel campaign data
- Implementing reliable scheduling and publishing across social platforms
- Creating a video scoring system that returns instant, useful feedback
The Solution
Ownex Labs built core modules of the Coverage Creatives platform around a single connected marketing workflow. The website theme creator lets agencies build and customize branded, insurance-focused sites without touching code. The unified marketing dashboard brings campaigns, content, and analytics into one view. The social post scheduler centralizes content planning and multi-platform publishing. The video scoring tool analyzes uploads and returns instant feedback and performance metrics so teams improve content before it goes live. Together the modules replace a stack of separate vendors with one system agencies can run day to day.
Core Architecture
Implementation Process
Product & UX design
Mapped agency workflows from website launch through content and campaigns; defined the theme creator and dashboard information architecture.
Theme creator development
Built the no-code website theme creator so agencies can customize branded, insurance-focused sites without developers.
Marketing modules
Developed the unified dashboard, social post scheduler, and supporting campaign and content workflows.
Video scoring & AI
Implemented the AI video scoring tool delivering instant feedback and performance metrics on uploaded content.
Results & Impact
(Outcomes)Adoption
- 120+ insurance agencies onboarded
- 150+ branded websites launched
- 90% client retention
Efficiency
- 10+ hrs saved per agency each week
- <30 days to launch, down from 10+ weeks
- No-code edits without developers
Content & Growth
- 9,500+ videos scored, 25,000+ posts scheduled
- 25-40% lift in content engagement
- 20-30% more inbound leads for agencies
